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New Year, New Events: Resident Engagement Ideas for January

Writer's picture: Domus Marketing llcDomus Marketing llc

The new year has arrived! Help residents embrace a fresh start with creative events, services, and self-care opportunities.


Are you wondering how to fit event planning into your busy schedule? No worries! We are here for you. Subscribe to our emails for free event inspiration and resident retention ideas. We love hearing from you. Feel free to call, text, or email anytime you have questions or want to brainstorm.


Let's Get This Party Started!


Self-Care Ideas


January invites us to prioritize self-care. With the holidays behind us, it’s time to slow down and pamper ourselves. January is filled with unique observances, making it the perfect month for themed events. It’s National Tea Month, National Soup Month, National Slow Cooking Month, National Oatmeal Month, and National Hobby Month. Each of these celebrations can inspire comforting grab 'n go gifts for residents.


Fun Food Events


  • Bagel Bar: Celebrate National Bagel Day on January 15 with a delicious selection of bagels, cream cheeses, and fresh fruit. This can serve as a grab 'n go breakfast event.


  • Gourmet Popcorn Bar Grab 'n Go: On January 19, kick off National Popcorn Day with an array of popcorn flavors. Share popcorn trivia on social media. This event can double as a resident movie night too.


  • Pies & Pints: Celebrate National Pie Day on January 23 with a pie tasting event. Spruce it up with pie and pint flights. For those on the go, offer individual pie slices or whole pies for takeaway.


Creative Keeping Memories


  • Grateful Jars: To commemorate the joyful moments of the New Year, invite residents to jot down their happy memories and place them in decorative jars. Host an event featuring glass jars, blank labels, art supplies, and slips of paper. Enhance the experience with community logo-embossed pens that residents can attach to their jars. This way, they can create beautiful mementos to hold their cherished memories throughout the year.


Fitness Events


  • Health and Fitness Programs: Encourage residents to set health goals. Do you plan to introduce any new fitness classes? Consider offering kickboxing, walking clubs, sunrise yoga, hot yoga, barre, Pilates, or HIIT sessions. Promote these activities through your social media channels to drive engagement.


  • Meal Prep Kit DIY: Support your residents in making healthy choices right from the start. Distribute meal prep food containers as giveaways and share healthy prep tips on social media. If you have a fitness instructor, it would be fabulous for them to create regular tips throughout January and beyond.


  • Low Carb Cocktails: Instead of the usual cocktails at Wine Down Wednesday or Thirsty Thursday, offer low-carb alternatives with recipe cards and mixology tutorials.


Game and Social Events


  • Blind Date with a Board Game or Bordeaux & Board Games: Organize evenings for singles or residents in general with board games, snacks, and drinks. Don’t reserve board games for special occasions. Create a board game closet for residents to borrow games at their leisure.


  • Puzzle Power: Tackling a large puzzle alone can feel overwhelming. Foster teamwork by encouraging residents to collaborate on a puzzle in the clubhouse. Set up a special puzzle table and feature a new challenge every month. Share progress and updates on social media to involve more residents.


  • Guess How Many Snowball Counting Contest: Fill a jar with cotton balls, white cheese balls, or mini marshmallows and let residents guess the number within the jar.


Pet-Friendly Events


  • Yappy Hour, Four-Legged Friday, or Furry Friday: Pets can feel cooped up during winter too! Organize a walking club, weekend meet-and-greet, and puppy playtime at the park. Use social media to share winter health tips for pets and promote local pet-related events.


Cozy Community Engagements


  • Cozy Living Video or In-Person Event Ideas: Host workshops on homemade bath bombs, the benefits of tea and aromatherapy, or beginner fitness and relaxation techniques. Also, focus on best practices for achieving a restful night’s sleep.


  • Bonfires & S'mores: If the weather permits, this event is both cozy and cost-effective. You can even pair it with an outdoor movie night. Use social media to let residents vote for their favorite holiday film to feature.


Clubs and Gatherings


  • Community Clubs: Facilitate connections among residents with clubs focused on walking, books, video games, or board games. Kids love clubs too! Arrange a monthly movie club, birthday club, or board game club. For pet owners, consider establishing a dog walking group or regular yappy hour gatherings.


  • Blind Date with a Book, Book Swap, or Community Lending Library: Every season is perfect for reading. This is a fantastic resource for children and adults alike. You can also offer gift cards to local bookstores, as they need our support more than ever.


  • Murder Mystery Dinner Party: Gather residents for a fun evening of intrigue. This event can take place indoors, outdoors, or at both locations. Enhance it with themed cocktails or food.


Winter Fun


  • Winter Scavenger Hunt: Hide community gnomes or team mascots around your property. Challenge residents to take pictures with them and tag you on social media or rescue the items and bring them to your office.


I would love to showcase your event photos! Please email them to me or tag us on Instagram.


If you are looking for completely custom DIY gift kits and promotional items, check out our full line of apartment products.


Thank you for dropping by!

Renee

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