Comprehensive Direct Mail Campaigns
We make mailers easy, fast, and effective. From the design to address research/certification to mailing, we have you covered.
Maximize Your Mailers:
➡ If you've got it, flaunt it :: What sets you apart from your competition? Do you offer both a small and large pet park? Professional work-from-home spaces? Fantastic resident socials? Full laundry room? Standalone home rentals? You know your community better than anyone else. Let us know the superstars of your community, and we will highlight them.
➡ Feature your move-in specials :: Offering a special that is exclusive to your mailer is super effective and an easy way to track the draw of your mailer. In addition, our clients get higher returns, traffic, and calls when potential residents know what you are offering. Feeling hesitant to feature a special that may change? No problem! We offer a free digital option (QR code with a landing page) that allows you to update your special whenever you wish. This allows your mailer to have a much larger shelf life.
➡ Less is more :: Instead of featuring a dozen or more smaller photos, showcase your grandest and most luxurious images. At this time of year, we often recommend featuring your outdoor amenities. BUT a high-end kitchen or spa bath is always a fabulous way to lure in the reader.
➡ Honor your branding :: Make sure that your mailer features your branded colors, fonts, design elements, and copy. We work with your team to ensure that all of your branded elements are honored. If you don't have a brand guide, we are happy to color/style-match the creative items that you have designed in the past. If you don’t have anything, just share your preferences, and we'll design in sync with your vision.
➡ Drive engagement beyond the mailbox :: A physical mailer is just the start! Including a QR code that leads to a virtual tour, video testimonials from happy residents, or an interactive floor plan can bridge the gap between curiosity and action. The easier you make it for someone to take the next step, the more likely they will.
➡ Think seasonally :: Tapping into the time of year can make your mailers more relevant. Spring? Highlight your pool and outdoor gathering spaces. Fall? Showcase cozy interiors and resident events. Winter? Emphasize warm, inviting community perks like coffee bars or fitness centers with indoor studios. Seasonal relevance creates instant appeal.
➡ Follow up :: Your direct mail campaign isn’t a one-and-done. A well-timed follow-up email, text, or even a second round of mailers can reinforce your message and keep your community top of mind. This is especially effective when you pair it with a limited-time incentive to encourage action.
Why Direct Mail Works (Better Than You Think!):
✔ 90% of direct mail gets opened, compared to just 20-30% of emails.
✔ People spend an average of 17 days with mail, while digital ads are often ignored in seconds.
✔ 62% of people take action after receiving direct mail, whether visiting a website, scanning a QR code, or making a call.
✔ 73% of American consumers prefer direct mail over digital ads when considering a purchase.
Direct mail cuts through the digital noise and makes a lasting impression.
💌 Let’s Get Started! We’re happy to provide complimentary, no-stress estimates, and we look forward to working with you to craft an effective direct mail campaign that drives real traffic to your community. To get your fabulous new mailer started, zip me an email, text/call (828) 628-6330.
Let’s make your next mailer a success! ✨
Renee
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